Whether you’re starting out or expanding your business, market research is vital if you want to understand your target market and increase sales. The Pelican team has a wide range of research experience so we can carry out whatever type you need. 

Maybe you have a new business idea or proposition that needs developing or assessing. Or perhaps you need detailed information to help you make the right decision about a significant issue within your business.   

Consumer motivation and behaviour changes over time but research will keep your ahead of your market’s needs, up-to-date with trends, and make sure you maintain a competitive edge.

We research relevant data, facts, figures and information to support your project, and collate everything into a report or into the best format for you.

We cover the following areas:

  • New product markets 
  • Pricing comparisons
  • Your competitors - locally or internationally
  • New products or suppliers


  • Get a better understanding of customer buying decisions enabling you to target the right market
  • Keeps you up to date with market changes and competitor activity
  • Test your new product ideas on real customers before any financial commitment
  • Keep you ahead of what your customer wants 
  • Test pricing levels and sensitivities
  • Test product features and variations
  • Uncover market opportunities and differentiate your business from the competition

“You took time to understand our needs and to define our potential market opportunity and you delivered, on time, a comprehensive and validated list of potential customers.” 
Nigel Adams, Director, ExportConsultant

CASE STUDY: See how we have helped our other clients. Find Out More...>>>

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