MARKET & BUSINESS RESEARCH
Whether you’re starting out or expanding your business, market research is vital if you want to understand your target market and increase sales. The Pelican team has a wide range of research experience so we can carry out whatever type you need.
Maybe you have a new business idea or proposition that needs developing or assessing. Or perhaps you need detailed information to help you make the right decision about a significant issue within your business.
Consumer motivation and behaviour changes over time but research will keep your ahead of your market’s needs, up-to-date with trends, and make sure you maintain a competitive edge.
We research relevant data, facts, figures and information to support your project, and collate everything into a report or into the best format for you.
We cover the following areas:
- New product markets
- Pricing comparisons
- Your competitors - locally or internationally
- New products or suppliers
- Get a better understanding of customer buying decisions enabling you to target the right market
- Keeps you up to date with market changes and competitor activity
- Test your new product ideas on real customers before any financial commitment
- Keep you ahead of what your customer wants
- Test pricing levels and sensitivities
- Test product features and variations
- Uncover market opportunities and differentiate your business from the competition
CASE STUDY: See how we have helped our other clients. Find Out More...>>>